Project Overview
About This Project
BIG Digital is an interactive technology and digital engagement platform that helps brands, retailers, sports organizations, event operators, and enterprises create immersive real-world experiences through portable digital kiosks, interactive displays, gamification, augmented reality, lead generation, and audience engagement solutions. The platform combines proprietary hardware, software, analytics, and content management capabilities to transform physical spaces into measurable marketing and revenue-generating channels.
The Challenge
Problems We Were Hired to Solve
Every great project starts with a real problem. Here is what Big Digital was up against before engaging Techglock.
01
Limited Physical Audience Engagement.
02
Lack of Measurable Offline Marketing.
03
Event & Venue Monetization.
04
Retail Conversion Challenges.
05
Fragmented Activation Management.
06
Data Collection & Lead Generation.
How We Built It
Delivery Journey
From first stakeholder call to post-launch support — our end-to-end delivery process for this engagement.
01
Campaign Planning
- Brand identifies marketing or engagement objectives
- Define target audience and campaign goals
- Select activation type, venue, and engagement strategy
- Determine required kiosk, AR, gamification, or experiential solutions
02
Experience Design
- Create interactive user experiences
- Design branded digital content and campaigns
- Develop gamification and engagement mechanics
- Configure lead generation and customer data capture workflows
- Build AR experiences and interactive displays where required
03
Kiosk Deployment
- Create interactive user experiences
- Design branded digital content and campaigns
- Develop gamification and engagement mechanics
- Configure lead generation and customer data capture workflows
- Build AR experiences and interactive displays where required
04
Audience Engagement
- Customers interact with kiosks and digital experiences
- Participate in contests, games, and branded experiences
- Access QR code campaigns and digital promotions
- Engage with AR-powered activations and interactive content
05
Data Collection
- Capture customer information and preferences
- Collect first-party marketing data
- Track engagement and interaction metrics
- Generate qualified leads for future campaigns
06
Campaign Monitoring
- Monitor engagement performance in real-time
- Track kiosk activity and user interactions
- Measure campaign reach and participation
- Identify optimization opportunities
07
Optimization
- Adjust content and engagement strategies
- Optimize conversion and participation rates
- Update promotions and interactive experiences
- Improve audience targeting and messaging
08
Reporting
- Generate campaign performance reports
- Analyze customer behavior and engagement trends
- Measure ROI and sponsorship effectiveness
- Deliver actionable business insights
Our Solution
What We Built
We developed a comprehensive interactive engagement and digital activation platform for BIG Digital,
enabling brands, retailers, event organizers, sports teams, and enterprise organizations to create
immersive customer experiences through smart kiosks, gamification, augmented reality, data collection,
and real-time analytics.
The platform combines hardware, software, content management, analytics, and audience engagement tools
into a centralized ecosystem that transforms physical spaces into measurable, data-driven marketing channels.
Interactive Kiosk Management Platform
- Smart kiosk deployment and management
- Remote device monitoring and control
- Multi-location kiosk management
- Real-time content synchronization
- Hardware health and performance monitoring
Audience Engagement Engine
- Interactive customer experiences
- Gamification and reward systems
- Contests, quizzes, and promotional campaigns
- Touchscreen and QR-code interactions
- Customer participation tracking
Augmented Reality Experiences
- AR-powered brand activations
- Virtual product experiences
- Interactive digital overlays
- Immersive customer engagement journeys
- Custom AR campaign development
Lead Generation & Data Collection
- Customer information capture
- Lead qualification workflows
- First-party data collection
- Customer preference tracking
- CRM-ready lead exports
Campaign Management System
- Campaign creation and deployment
- Content scheduling and publishing
- Multi-location campaign distribution
- Promotional workflow management
- Real-time campaign monitoring
Content Management Platform
- Digital content creation and management
- Dynamic media publishing
- Remote content updates
- Asset management and organization
- Brand-specific content workflows
Sports & Event Activation Solutions
- Fan engagement experiences
- Sponsor activation campaigns
- Event participation systems
- Venue engagement solutions
- Real-time audience interaction tools
Retail Engagement Platform
- Interactive product discovery
- Digital merchandising experiences
- Customer engagement touchpoints
- Retail conversion optimization
- Smart in-store experiences
Analytics & Reporting Dashboard
- Real-time campaign analytics
- Audience engagement metrics
- Lead generation reporting
- Performance and ROI tracking
- Business intelligence dashboards
Enterprise Administration Portal
- User and role management
- Device administration
- Campaign oversight and governance
- Operational reporting
- Multi-client account management
Technical Architecture
The platform was built using a scalable cloud-native architecture capable of supporting thousands
of customer interactions, real-time content delivery, remote device management, and enterprise-grade
analytics across multiple locations and campaigns.
- Cloud-based kiosk management infrastructure
- Real-time analytics and reporting engine
- Scalable audience engagement platform
- Multi-tenant SaaS architecture
- Remote device monitoring and management
- Secure API-driven integrations
- Enterprise-grade security and access controls
Business Impact
- Increased audience engagement through interactive experiences
- Enabled measurable offline-to-online customer journeys
- Improved lead generation and customer data collection
- Enhanced event and sponsorship activation performance
- Delivered actionable customer insights through analytics
- Streamlined campaign deployment and management processes
- Created scalable digital engagement experiences across retail, events, sports, and enterprise environments
Technology Stack
Built With
Wordpress
MySql
PHP
Javascript
Jquery
CDN
Business Impact
Measurable Results
Real, verified outcomes delivered for Big Digital — tracked and reported post-launch.
Increased customer engagement through interactive digital experiences.
Enabled real-time lead generation and first-party data collection.
Improved sponsorship activation performance across events and venues.
Enhanced retail conversion rates through interactive product experiences.
Delivered measurable ROI for physical marketing campaigns.
Reduced dependency on static signage and traditional advertising formats.
Streamlined deployment and management of large-scale activation campaigns.
Improved audience participation through gamification and AR experiences.
Centralized campaign management, analytics, and reporting.
Enabled brands to bridge the gap between digital and physical customer experiences.
Increased event monetization opportunities through interactive sponsorship placements.
Delivered scalable engagement solutions across retail, sports, healthcare, events, and enterprise environments.
